Sunday, February 24, 2008

Kluster: People who do online networking get it.

http://kluster.com/


Can Swinburne streak ahead with a similar forum and radicalise the "suggestion box"?

We know that rewards concentrate the minds of our students and staff. Kaufman's program of rewards is based on using a tokens-voting system to determine the best idea worth "prototyping".
There is a plethora of items on the internet about Kluster. We would be wise to keep a very close watching brief on Kluster and Kaufman.

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Some excerpts from the launch of Kluster:

"We are going to allow all the people out there that have new ideas, or thoughts on how to improve something, or expertise on developing concepts to finally realize their potential."

"Every new idea will meet its skeptics. Radical concepts, however, often take a greater amount of time to justify and coax critics onto its side - and Kluster was no exception….. A normal response is, “But, that’s not how this kind of thing is usually done.” Of course this isn’t how it’s usually done! That’s why it’s effective, exciting, and worth while. If this were normal, we wouldn’t be here."

"Ultimately, Kluster is about connecting people and busting open the vacuum so often used in the idea development and evolution process. "We are going to allow all the people out there that have new ideas, or thoughts on how to improve something, or expertise on developing concepts to finally realize their potential. We are breaking down the usual barriers to consumer influence and entrepreneurship"

Ben Kaufman at the launch of Kluster.

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From the "Without Thought" website: http://withoutthought.wordpress.com/

"Watt next?

2008 looks set to be the year of the ‘WE’. Today, Tech Crunch announced the launch of a new online product called Kluster. Kluster is designed to help companies take advantage of a sea of on-line talent and may have a solution to one of the chief concerns bugging democratization; ‘What’s in it for me?’. Kluster appears to have an answer to that quandary with a currency system referred to as ‘Watts’. Tech Crunch quotes CEO Ben Kaufman

“Our Watt system is like a currency. You get a certain amount of Watts. As you do more things you get more Watts. Instead of voting on ideas, you invest your Watts in concepts you like.”

"You have the better brand, the brand built by the people," Kaufman said. "The power of community is the best protection of an idea."

1 comment:

Anonymous said...

This sounds like a really interesting service, Sara. Thank you for bringing my attention to it. It certainly requires further investigation and research.